Launch a New Service: News Hooks that Work

Examples of News Hooks that Can Generate Publicity:  

The following is an excerpt from Debonair.com, November 10, 2009, by RJ Duggan)  

Living in The City is undoubtedly awesome with all the countless activities and cultural events happening every day. With that in mind, it’s not always easy to fit in some of the most basic things we grew up with such as a home cooked meal. Here to fill that void is The Dish’s Dish, a culinary service that will whip up deliciousness right in the comfort of your own home.

 Founder of The Dish’s Dish, Jill Donenfeld, was inspired by her own experiences as a personal chef for the families she babysat for in New York.  She recognized that the family aspect of sitting together at a table for a meal was commonly missing in this busy community. She wanted to help bring back the culture of eating well at home, something she did a lot of while growing up in Ohio but realized that she had to make it superbly easy and convenient for the on-the-go lifestyle.

Jill notes that their differentiating point from other home food services is that they do not cook in bulk. In the city there seems to be a general demand for delivered meals but Jill and her team are focusing on a more personalized approach. “Everything we cook is tailored to each client. [We] plan a menu specifically for each client, grocery shop individually for each client and cook in the client’s kitchen, breathing life into it and further personalizing the food.”  She adds, “We are also cute, nice and fun to be around.” Jill further confirms they can handle just about anything!