Spain"s World Cup victory yesterday was the latest of a PR triumph for soccer.  Only the Olympics come close to the sports fever that sweeps countries when the World Cup

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Whether it is a hurricane, flood, oil spill, or corporate mess (because we all know there are plenty of those), one of the main jobs of a PR practitioner is to use their skills to assist in managing the crisis. In a recent article in PRSA"s online publication Public Relations Tactics, intern Philip Volmar

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Knowing your audience is one of the most important aspects to a successful communications plan. You need to know who your target audience is, what they like, where they consume information, etc. in order to strategically craft your message as well as disseminate it correctly to produce a desired effect.

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It is not often you see industrial peers publicly separating themselves from another.  That

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Casa Papel has re-launched their website: www.casapapel.com

At Casa Papel the expert staff can truly "bring your vision to paper," specializing in distinctive and high-quality paper from around the world, paper craft tools, accesssories and paper-related

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This is an interesting story about Europe and its latest proposals related to genetically modified foods.  Europe was stalwart opponent of "frankenfoods,"

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Someone pinged me today asking about how to find an old hashtag conversation on Twitter. Awhile back I would have had to say they were out of luck. But thanks to a deal with Google that was penned earlier

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Arizona, most recently known for its infamous and controversial new immigration law, is now planning to spend $250,000 on a public relations campaign to counter its negative image and promote itself as a "safe and welcoming destination." According to the Associated Press, the state"s hotel trade group

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Here is an evil scam that blackens the reputations of legitimate companies through no fault of their own.  So-called security experts masquerade as virus catchers, infect machines of unsuspecting users

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I"m sure many people fired up their grills this past weekend for the Fourth of July. The celebration of our nation"s independence just wouldn"t be the same without hamburgers, hot dogs and fireworks. It is estimated that Americans enjoyed 150 million hot dogs on Independence Day, which is just a fraction

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