Getting Away With It

Is it possible to have a major disaster and get away with it? It is. The Mexican government had one of the worst well blow-outs at sea in history in 1979. As the article notes, few remember

Health Care PR Challenge

Here is a PR challenge for the healthcare industry -- the reluctance of doctors to report on their peers who are incapacitated or incompetent. Essentially, doctors

Cover Letters: The Icing on the Cake

For the last few weeks, I have been relentlessly searching for an internship for the upcoming fall semester. During the entire process, I have come to understand and appreciate the importance of a cover letter and its pivotal role in my success in securing an internship.

I"ll be the first

A Good Thing, Perhaps

An Appeals Court has struck down the Federal Communications Commission"s indecency policy, calling it a violation of the First Amendment. That is a good thing.

I Don’t Have Time to Google You: Micro Fame Breeds Arrogance

PR Around the Clock

I think most PR professionals would agree that their public relations duties do not always end once they leave the office. Even though the work day may end at 5 o"clock, the world does not stop turning then.

This is especially true for those who work for organizations such as the American

Blunder

When one commits a PR blunder, it hurts more if one should have avoided the error. Apple is in the middle of a major faux pas that it could have avoided had it listened to its customers. It

How to - crisis communications - watch the video

Interview from last week aired by EO TV (Entrepreneurs" Organization)

Or link here

There is no such thing as bad publicity...

...except your own obituary - according to the Irish author & dramatist Brendan Behan.

It might seem contradictory that any kind of success might follow from scandal: but scandal attracts attention, and this attention (whether gossip or bad press or any other kind) is sometimes the beginning

Domino"s Turns to Buzz Marketing. Will it Work?

Domino"s Pizza is turning to buzz marketing in its latest campaign. In its TV ad, the company explains that they are so confident in their product that they do not feel the need to doctor or manipulate their pizzas for commercial purposes. Instead, the company is turning to its customers and the public

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Articles

Getting Away With It

Health Care PR Challenge

Cover Letters: The Icing on the Cake

A Good Thing, Perhaps

I Don’t Have Time to Google You: Micro Fame Breeds Arrogance

PR Around the Clock

Blunder

How to - crisis communications - watch the video

There is no such thing as bad publicity...

Domino"s Turns to Buzz Marketing. Will it Work?

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