Shark Week: The Ultimate PR Campaign for Sharks

This week is the 23rd annual Shark Week and people all over the world are celebrating by tuning into the Discovery Channel for a myriad of television specials highlighting the sheer awe that is demanded by one of our world"s most powerful and feared creatures.

Although many tune in for blood

Self-regulation

News that Goldman Sachs will not spend heavily in the upcoming elections was greeted with relief. However, even though a corporation is self-regulating in the matter of political advertising,

Interesting

This is an interesting article of use to PR practitioners. It discusses the kinds of data that the White House and Congress track in order to determine the health of the economy. The data is not the usual fare reported

Check Your Email Etiquette

Although e-mail exchanges are a major means of communication between people in the professional world, some people could still use a reminder about email etiquette. An article from CNN.com

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

The six degrees of separation is the idea that every person is within six degrees of knowing every other person on earth.

In 1929, Hungarian author Frigyes Karinthy published a volume of short

Who do you write like?

As PR practitioners, many of us are avid readers and writers. Ragan.com"s daily PR newsletter recently made me aware of a fun tool available for writers. A site called "I Write Like" allows you to copy and paste your own writing into a form. The site then compares your writing

Compromise

The United Arab Emirates is moving to ban Blackberry e-mail and phone devices unless the company provides a way for the country to monitor them. Research in Motion (RIM) , the Canadian company that makes Blackberries,

The Shrinking Newsroom

Any PR professional knows that Public Relations is based around timeliness, what is current, what is new and especially what is newsworthy. In a world with literally hundreds of media outlets right at our fingertips, an interesting concept to discuss is the reality of the shrinking newsroom

Sudden Crisis

The insurance industry has been plunged into crisis in the last two days on the strength of one newspaper article. Investigations

Five Steps to Strategic Social Media Management

Maturing in your use of social media requires a different way of thinking. Integrating social media into your communication practices is much more than getting a Facebook page, or starting to send out tweets on Twitter. You can see my full presentation on this topic below,

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Articles

Shark Week: The Ultimate PR Campaign for Sharks

Self-regulation

Interesting

Check Your Email Etiquette

The Six Degrees of Separation and of Actor Kevin Bacon Reimagined

Who do you write like?

Compromise

The Shrinking Newsroom

Sudden Crisis

Five Steps to Strategic Social Media Management

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