Luxury Handbag Designers Battle to Unbrand

Branding is an important part of creating and perpetuating any successful product or service. Using product placement and celebrities to endorse products or services is not a new part of the branding concept. However, a recent battle between luxury handbag designers to disaffiliate their brands with

Caught In The Middle

Kenneth Feinberg, the US Government appointee to run the Gulf Coast Claims facility to pay for BP"s pollution damage, is a man caught in the middle and running his own PR campaign. He is trying to get claimants to settle for direct cash disbursements rather than sue BP. Already

Beware: Don"t Over-estimate E-mail

In today"s day and age, many of us have become heavily reliant on--and perhaps overly-comfortable with-- text-messaging, social media, e-mail and other forms of "flat" communication. These modes of communication also make it easy to contact someone outside of regular business hours, a feature that makes

Too Much Communication?

Our family has just finished a week camping, biking through a national park and visiting towns and villages on an island off Maine. There was something disturbing about it when one heard a 6-year-old ask his father if there was WiFi at the camp site. (There was but it didn"t work well.)

JetBlue Social Media Falls Short

Steven Slater. Some may consider him an admirable revolutionary; others might think he"s insane. All opinions aside, Slater has become a household name after his dramatic resignation from JetBlue Airlines last week. As the story goes, Slater was a disgruntled flight

Break Through the Clutter on YouTube

In my two years as Firm Director of PRowl Public Relations I have seen a drastic increase in our focus on social media for our clients. While some of our first client work relied heavily on traditional media relations and hitting-the-streets community outreach, we quickly began adding blogger outreach,

Media Training 101

Why should you have media training?
What will it take to be a successful spokesperson?

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Be Ready For Anything

As an entry level employee, I"m quickly learning how to be ready for anything. This sounds much more exciting than it really is, so let me explain.

As an entry level employee at my company, I don"t work on a specific account or only on one manager"s projects. Each day I work with different

Facebook Hits the Big Screen with "The Social Network"

With 500 million users in just six short years, Facebook has clearly become a global phenomenon. We rely on the social media site to not only connect with friends and family but to create and build brands and businesses by engaging everyday consumers. It is the birth of this incredible website that has

Customer Service: Good PR at the Ground Level

While visiting my hometown of Lancaster recently, my boyfriend and I observed an excellent example of PR at the ground level.

My boyfriend purchased a watch in April from the Fossil outlet. At the time, we were thrilled with the customer service we received, particularly because the employees

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Articles

Luxury Handbag Designers Battle to Unbrand

Caught In The Middle

Beware: Don"t Over-estimate E-mail

Too Much Communication?

JetBlue Social Media Falls Short

Break Through the Clutter on YouTube

Media Training 101

Be Ready For Anything

Facebook Hits the Big Screen with "The Social Network"

Customer Service: Good PR at the Ground Level

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