HARO, or Help A Reporter Out, was started in March 2008 by CEO Peter Shankman. Since then it has become one of the most used journalist query systems in the communications field. People in the PR field can subscribe to HARO and receive three daily e-mails containing queries from journalists who need

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News this morning that the Democrats lost the senatorial election in Massachusetts raises an interesting question. How much did social media help? Just before the election, The

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As a follow up to Ashley Kraynak"s post on Saturday, NBC"s Conan O"Brien has put The Tonight Show up for sale on Craigslist.com, "while he still can" (mashable.com). In addition, The Tonight

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This is an old trick of warfare, but it works time and again. Strike into the heart of enemy territory to establish a perception of weakness in enemy forces and to terrorize the population. Even though authorities

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I don"t know why it is but when a charitable agency uses a disaster to hammer me with appeals, I resist. I"ll give money to any number of other charitable agencies but not the one that is pestering me. There is something about "overplaying the compassion card" that lacks in credibility, especially

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I came across a great blog post today (courtesy of Ragan"s Daily Newsfeed) that poses five questions you should ask yourself before posting a tweet on Twitter:

1. Have I checked my spelling and grammar?
2. How negative is my tweet?
3. Am I just sending

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As we"ve all been hearing since late last week, Conan O"Brien"s "The Tonight Show" will be moving from its original time slot of 11:35 p.m. to 12:05 a.m. to accommodate Jay Leno"s show, which will be moving from 10:00 p.m. to 11:35 p.m. Millions of Americans are showing their support for O"Brien at this

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On Tuesday morning, a series of earthquakes devastated Haiti, killing an estimated 50,000, collapsing crucial infrastructure and affecting over 3 million people. Massive relief efforts are underway by numerous nonprofit organizations, and they are making their presence on social media known in hopes

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Building the world"s tallest structure is equal to a billion dollar publicity stunt. There is little reason to do it, especially in the sands of Dubai. There were few reasons to build them elsewhere

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